The world of wine is constantly evolving, with new trends and technologies emerging in the industry to enhance product quality and consumer experience. One of the most notable changes in recent years is the resurgence of the “bag in box” or BIB as a popular packaging alternative for wine. Although this technique has existed for decades, it has gained significant acceptance in the market recently.
This format has become an attractive option for both wine producers and consumers due to its multiple advantages. According to Vinetur, the BIB market has grown by 15% in value in the last year. In this post, we’ll discuss the advantages that this format offers to the wine world and why it has become a popular and sustainable alternative.
ADVANTAGES OF BAG IN BOX FORMAT
- Preserves Wine in Optimal Conditions: Bag in box is the best way to keep wine fresh and in optimal conditions after opening. The airtight polyethylene bag prevents oxygen from coming into contact with the wine, protecting it from oxidation and extending its shelf life. The wine stays fresh for several weeks after opening, allowing you to enjoy it at your own pace without worrying about deterioration.
- Easy to Transport and Store: Bag in box is easy to transport and store due to its compact size and rectangular shape. The boxes are stackable and can be stored in the fridge without any issues. Additionally, it is much lighter than glass bottles, meaning you won’t have to carry heavy bottles around. Furthermore, with no glass involved, there’s less risk of breakage.
- Economical: Bag in box is an economical option for wine lovers, as the polyethylene bag and cardboard box are less expensive to produce than traditional glass bottles. As a result, the final price to the consumer is more affordable. Additionally, purchasing in bulk (such as a 5L box) can offer a more attractive price than buying individual bottles.
- Sustainable: Bag in box is a more sustainable option than glass bottles, as it uses less material and produces less waste. Additionally, cardboard boxes and polyethylene bags are recyclable, meaning they can be reused. In this sense, bag-in-box is a more environmentally friendly option.
- Ideal for Any Occasion: Bag in box is ideal for any occasion, whether for parties, picnics, or daily consumption. It is a highly versatile option that doesn’t compromise wine quality. However, it’s important to note that not all wines are suitable for this packaging method, especially those that require aging.
In summary, bag in box is a modern and practical way to bottle and distribute wine. With its many advantages, such as preserving wine in optimal conditions, ease of transport and storage, affordability, and sustainability, it is becoming an increasingly popular choice among wine enthusiasts.
For years, at Wineintube, we have been working with the bag-in-box format, exporting it to various countries worldwide. As a result, we have thousands of satisfied customers. Why not try our sangria in this format?
OUR BAG IN BOX
If you want to discover more about our products you can do it here.
